Tuesday, August 26, 2008

BRIC’s BRICKS

Time to pay attention to the finer points of the BRIC report
Goldman Sachs’s most famous Global Economics Paper No. 99 named Dreaming with BRICs: Path to 2050 is no news now-a-days, at least in India, given the impunity with which this has often been referred to by nation’s polity and policy makers to showcase the bright future of our country. And also as if forewarn all those, who are yet to make up their minds about investing in India or take it seriously, as to what a grave mistake they would commit if they gloss over the writing on the wall.

This year, Goldman Sachs even revised their previous estimation thereby putting India even ahead of the US by 2050 in terms of Gross Domestic Product (GDP). Much to the glee of the Indian policy makers, soon thereafter, India entered the exclusive trillion dollar club. But in the midst of all these, one thing was completely ignored, i.e. the warning from Goldman Sachs which had laid down four conditions namely, macro stability, institutions, openness and education. While India’s combined fiscal deficit (that of the Centre and the states together) of about 9-10%, is a major dampener to the right kind of macro stability, lack of reforms in agriculture, power and education spheres and several other government departments like the Department of Post make sure that fiscal deficit would continue to remain high. Its reduction, if at all is not in absolute numbers but because of the increasing GDP, as a percentage looks lesser. Subsidies continue to serve the rich and middle class and incredible amount of loss in power and oil sectors is a proof enough of lack of right kind of institutional mechanism. All that oil bonds end up doing is to shift the subsidy burden to a future date. Sheer lack of pragmatic regulatory bodies ensure that cross subsidies remain very much a part of system of governance, thereby stifling growth in key sectors like aviation which continues to pay the price of the distorted price juggleries in oil sector. Incidentally, the price of aviation fuel in India is about 70% more than that in the international markets. In the same league, absence of institutional mechanism, translates into a challenge, when venture capital for starting a business is sought. Industries like insurance and banking are yet to receive full dosage of foreign investment even when they, and especially the insurance sector, are in dire need of fund infusion.

That the Indian economy is yet to be opened properly is vindicated by the fact that a stronger rupee is increasingly becoming a major cause of concern for the government and the exporters, at a time, when India ideally should be celebrating the strengthening rupee as a sign of a growing and potent economy. Instead, strict controls on capital outflow ensure that India isn’t being able to extract maximum mileage from it. The fourth and the most important point as stated by the Goldman Sachs report is on education. Unfortunately India’s dismal ranking (128th) in the UNDP Human Development Report portrays the dismal condition in terms of education and health. This can severely impede India’s economic dream run as it would invariably dry down the future supply of quality manpower. In addition to it, distorted subsidies for education like in other sectors, make sure that even today, urban college students spend more on one time recharge of their cellphones than on paying college fees, thereby depriving the millions who otherwise deserved the subsidy, more. It is for all these reasons that for India, BRIC dream is still nothing more than just daydreams. And to make it a reality, the bricks of the BRIC will have to be first of all put in the right place. Or else, the ‘I’ of BRIC would just collapse like a pack of cards.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus

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Monday, August 25, 2008

Tech giants’ leap to the cloud

Cloud Computing is the new buzzword, but can it deliver the expected?
Remember ‘Grid Computing,’ a concept that emerged almost a decade ago and was talked about in the IT arena as ‘the’ idea that would take away computing from the desktop to an imagined central hub – of course known to most, today, as the Internet. After a promising start ‘Grid Computing’ eventually found no takers, but the idea lingered on and has now made a comeback of sorts, reinvented and rechristened as ‘Cloud Computing’ or simply stated, a cluster of programs running through thousands of parallel computers and accessible through the Internet.

So shall we call it the first death-nail to the idea of personal desktops with individual copies of Windows Vista? Not for now but it’s surely an idea that has also taken big daddy Microsoft into its grasp – the people originally deriding the entire concept of Ethernet-connected graphics terminals but have now released Windows Live – a photo sharing and file storage application served from new data centers instead of just being served on the usual desktops.

But what exactly is ‘Cloud Computing’ and what is it about the idea that is causing ripples amongst geeks and technocrats alike? For one, you can call it a cluster of low cost extremely fast processing servers capable of handling tens of trillions of complex calculations in a jiffy that can be accessed through the Internet, thus empowering the common man in a way the Supercomputers have done to large corporations and government agencies.

Recently, on November 15, IBM embraced the process of ‘Cloud Computing’ by releasing a system named Blue Cloud, which will allow the banks to distribute their programs and processes across number of machines, delivering faster data analysis. “We’re aiming to train tomorrow’s programmers to write software that can support a tidal wave of global Web growth and trillions of secure transactions every day,” says IBM’s CEO Samuel J. Palmisano commenting on the tie up that aims at providing research setups to several American Universities, with Carnegie Mellon paving the way. Even Yahoo jumped into the ‘Cloud Computing’ bandwagon on November 12, allowing schools and colleges to conduct software research, housing around 4,000 processors to run on Yahoo servers.

However, the journey from ‘Grid to Cloud Computing’ is full of stumbling blocks. Be it the lack of Internet infrastructure or ignorance of mobile devices centred at tapping the Web world through ‘Cloud Computing’, for without a proper focus, the concept of ‘Cloud Computing’ will simply remain just another brilliant idea. Are the tech biggies like IBM and Yahoo listening?

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus

Top Articles on IIPM:-
IIPM makes business education truly global-Education-The Times of ...
The Hindu : Education Plus : Honour for IIPM
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domain-b.com : IIPM ranked ahead of IIMs

Wednesday, August 13, 2008

Increased presence of supercomputers

With ‘bus’ sizes doubling up, possibilities for the increased presence of supercomputers have only got better, which therefore calls for greater investments in R&D on the part of the companies. Amongst those in the current pack of leaders, Microsoft leads the rat race and its Windows Blackcomb OS (in the developmental stage) certainly holds many promises, even when you measure it by the ‘security’ rod. However, it fails to address the ‘size’ question; what with handheld and sophisticated computers (like palmtops, which call for embedded OSs) gaining enormous popularity these days? Well, we are not left with nothing here too with names like Chorus, coniX, VxWorks, and DR-DOS (which are far better alternatives to the likes of Windows CE, Palm OS & QNX).

Where OS for your darling handheld ‘mobile phone’ is concerned, Linux seems to be clearly heading towards to leader’s spot in the near future with mobile handset companies swearing by it. Mobiles with powerful applications call for devices to be compatible with each other; so that there is greater hardware flexibility and an enhanced ability to handle voice and data simultaneously (unlike what the traditional Palm OS is capable of). As per ARB Research, Linux with web-its browsing experience OS is forecasted to be the fastest growing smart phone OS by 2012 – a truth that is vindicated by the fact that currently, more and more handset producers are favouring it over the others in the category.

The future of operating systems surely seems to be favouring the community of ‘Open source’ (which was once termed as a ‘Cancer’ by Steve Ballmer, CEO, Microsoft, when explaining how it was eroding his company’s market share), primarily because it offers more flexibility to users. In future, operating systems will employ traditional methodologies to code, control & coordinate the software development tree and these developments will certainly be giving the behemoths, mainly Microsoft, a slew of sleepless nights!

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus

Top Articles on IIPM:-
IIPM makes business education truly global-Education-The Times of ...
The Hindu : Education Plus : Honour for IIPM
IIPM ranked No.1 B-School in India, Management News - By ...
IIPM Ranked No1 B-School in India
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India eNews - IIPM Ranked No1 B-School in India
IIPM Delhi - Indian Institute of Planning and Management New Delhi ...
domain-b.com : IIPM ranked ahead of IIMs

Tuesday, August 12, 2008

What’s the right time to exit?

Observe performance of the fund for a while before you say, “I Quit”

It is proven by facts that the right timing of entry and exit from the stock market or a mutual fund is a difficult call. The decision purely depends on the investor’s choice, driven by his investment objectives, his perception of the market and other relevant factors. However, common sense tells us that a good time to enter a market is when the market looks attractive and valuations of stocks seem relatively cheap. Similarly, exit when it is on a high. But for a happy exit, the following points should be kept in mind:

Under performance: One should study the performance of this fund against the benchmark and the peer group. If the fund is outperforming the benchmark and peers then one may remain invested in the fund till the time his objective is met. Selection of peers should be done carefully. One should never compare a debt-based fund with an equity-oriented fund or a sectoral fund with a diversified fund. Though every mutual fund publishes its data on regular intervals, it is not prudent to sell a fund because of its short term performance only. As a prudent investor one should observe performance of his fund for a while before he decides to exit.

Change in fund’s objectives: A fund says a lot about investor’s risk profiles and its own plans on investment. What it says and how it complies with them has to be seen. Any material change in the investment objective of the fund is an exit point worth considering. For instance, a fund whose primary objective is to invest in a diversified portfolio may start investing only in a particular sector. The investor needs to be cautious because it’s alarming if such changes are too often.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus

Top Articles on IIPM:-
IIPM makes business education truly global-Education-The Times of ...
The Hindu : Education Plus : Honour for IIPM
IIPM ranked No.1 B-School in India, Management News - By ...
IIPM Ranked No1 B-School in India
Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
IIPM ranked No. 1 B-school in India- Zee Business Survey ...
IIPM ranked No1 B-School in India :: Education, Careers ...
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domain-b.com : IIPM ranked ahead of IIMs

Monday, August 11, 2008

Tussle over Virgin air-waves!

BCCL betting high on the UK radio sweepstakes. Will the buy-out payoff?

Losing my Virginity, the autobiography of the most flamboyant business tycoon, Richard Branson created waves across the globe. But now he’s trying to regain his virginity (ahem! We mean the Virgin Radio brand in UK). The buyout of Virgin Radio by Indian media powerhouse Bennett, Coleman & Co. Ltd. (BCCL) has taken the Indian media by storm. However, Branson’s intervention to keep BCCL away from using the Virgin brand may be a damp squid for BCCL’s overseas plans. Will Branson’s bravado prove fatal for BCCL? Or is it just a hiccup that will soon pass by?

BCCL’s invasion into UK’s radio space with this recent buyout of Virgin Radio for a whopping $106 million [from Scottish Media Group (SMG)], has stirred the hornet’s nest in the media space. Branson has tied up with HT Media in India for a radio channel Fever104, which is a competitor of BCCL’s radio station, Radio Mirchi, in the country. This has put the boisterous Branson into a catch-22 situation, as it will associate the Virgin Radio brand with two arch rivals in India. So in true Branson-style, he has worked out a full-proof solution (if we may say) and has influenced SMG to sell only the company and not the ‘Virgin’ brand to BCCL. As a bonus, this has also given fruit to Branson’s long coveted plan to buy back Virgin Radio (UK). He now plans to again start a new radio company in UK under the Virgin Radio brand. “We’ll now go on to grow the Virgin Radio brand over the airwaves and on the Internet… not only in the UK where we are considering options to re-launch Virgin Radio on FM, but across the globe in the near future,” says Branson.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus

Top Articles on IIPM:-
IIPM makes business education truly global-Education-The Times of ...
The Hindu : Education Plus : Honour for IIPM
IIPM ranked No.1 B-School in India, Management News - By ...
IIPM Ranked No1 B-School in India
Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
IIPM ranked No. 1 B-school in India- Zee Business Survey ...
IIPM ranked No1 B-School in India :: Education, Careers ...
The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
Deccan Herald - IIPM ranked as top B-School in India
India eNews - IIPM Ranked No1 B-School in India
IIPM Delhi - Indian Institute of Planning and Management New Delhi ...
domain-b.com : IIPM ranked ahead of IIMs

Friday, August 08, 2008

“Best Marketed State? Andhra Pradesh?! What?!”


IIPM Ranked No. 1 B-School In Global Exposre - Zee...

“Best Marketed State? Andhra Pradesh?! What?!” Sceptics would debate over this extensively surveyed and intensely calculated choice. Really, think of Andhra Pradesh, and perhaps the first monument that comes to mind is the Char Minar. Right? Next, think of a city in this state. ‘Hyderabad’ is your top-of-mind recall response, right? Nothing wrong there, but in all probability, you (like most) are not too well aware of the real Andhra! Appropriate thus that you demand ‘reasons’ that hail Andhra as the Best Marketed State as per this exclusive 4Ps B&M and ICMR Survey 2008. So, allow us to take you through a revelation of the secrets behind the Best Marketed State in the country – Andhra.

As you look upon the runway at Rajiv Gandhi International Airport in Shamshabad (22 km due-west of Hyderabad), you’ll appreciate the ‘green’ efforts of the Andhra government (also thanks to the GMR-HIAL combo) to maintain one of the best greenfield airports in the country. ‘You feel fresh about it all’, and that’s the line to describe Andhra. But wait! This state is more than what meets the eye and has more than just mountains (it has none!) and river valleys (it has two - Krishna and Godavari); talk about it - Information technological advancements, Bio-technolgical breakthroughs, Pharma investments and setups, Infrastructural developments, and so on... Andhra has enough to boast about; more than any state in the country. The state is the first in India where an international MRO provider (Lufthansa Technik) is setting up an Indian base (in Shamshabad with initial investments of Rs.100 crore), therefore giving a boost to the state’s connectivity quotient as Arun Agarwal, Research Analyst, Karvy Stock Broking opines, “With the setting-up of this new MRO facility in the new airport, Hyderabad is all poised to become an important hub in the global aviation map...” And there’s more... The airport modernisation and other developments in the aviation sector are only a miniscule fragment in the massive Andhra developmental drive.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus

For More IIPM Info, Visit below mentioned IIPM articles.
4Ps Power Brand Awards 2007
When IIPM comes to education, never compromise
IIPM, GURGAON
IIPM - Admission Procedure
IIPM is A World of Career
Why Study Abroad When IIPM Gives You 3 global Advantages!


Wednesday, August 06, 2008

So, Who’ll be King of this Mobile Castle?

On the accessibility count, the numbers certainly go to The MobileStore, which currently leads the pack in terms of number of stores. Besides, the Ruias-backed venture has been aggressively chalking out expansion plans. Earlier this month, the chain made a record of sorts by opening as many as 125 stores in just under a month. Says Rajiv Agarwal, CEO & Director, The MobileStore, “We are proud to have set a new industry standard of having launched over 125 stores in India in 30 days. We are bringing the best products and service experience at the disposal of the common people across the country and would like to continue to do this in the future.” Following them closely on the brand visibility and aggressive expansion front is Subhiksha, which recently set up stores in Kolkata for the first time and Khattar adds that, “we would soon be entering many new cities in MP and Kerala.”

Further, from August 2007, RPG Cellucom also has gone aggressive and has been constantly adding more numbers in its total tally. Biswajit Pandey, Marketing Head, RPG Cellucom revealed to this magazine that the group has been adding 25-30 stores every month since August and plan to take the tally up to 500 stores by March 2009, at an investment of Rs.50 crore every month. Hot Spots too scores well on the number of stores front, although their largest presence is restricted to Delhi (more than 107 stores of their total is in NCR alone). Even mBazaar has massive plans for this year. Firstly, it plans to take the tally of stores to 500 by Dec. 2008 (via the cluster stores format) and would be pumping in almost Rs.300 crore for this count. Also on the cards is a major re-branding strategy wherein by next month, mBazaar would rechristen itself “Mobile Bazaar” and would harp on the value format. Alongside, there are also plans to set up a lifestyle store called ‘Axiom’ for mobile retailing.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus

Tuesday, August 05, 2008

Rising TRPs

Besides, there is also the element of rising TRPs that SET Max is garnering from the perfectly orchestrated IPL reality show. According to Advertising agencies too have struck a gold mine with IPL as all teams are spending multi-millions on creating high decibel campaigns. Rajasthan Royals, Deccan Chargers and Daredevils plans to spend roughly Rs.20 crore this year. And this is when purportedly, the franchises did not have much time to prepare for this cricketing jamboree. In future, the hospitality and aviation sectors are also likely to get roped into the IPL mania as fans get more passionate about their teams and travel to different cities to watch the game. Time for agriculture minister cum BCCI chief, Sharad Pawar to declare cricket as an industry? Well, the game, as they say, has only just begun – both on and off the field!

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Merchandise partner for Delhi Daredevils

In fact, the balls category is topping the sales charts for SG, followed by bats, gloves and pads. But hey, SG is not the only one who has hit riches in town. Other majors like Reebok, BDM and SS are also busy raking in the money. Similar to the craze seen with the English Premier League (EPL) and UEFA fans, Indian fans are also basking in their new found craze by draping themselves in team jerseys and accessories to show support and solidarity with their respective teams. Global sports good major Adidas is the merchandise partner for Delhi Daredevils, while Reebok is doing a similar tango with Kolkata Knight Riders, with the maximum craze for replica jerseys being witnessed in the city of joy. “Demand is growing with every passing day. So far, almost all stores in Kolkata have sold more than 300 replica jerseys and in some cases the sales figures have crossed the 600 mark,” says a Reebok spokesperson. Affirms Vijay Dugar, a Reebok store owner in South City Mall, Kolkata, “The stock sells on the same day it arrives.” In Delhi too, Adidas marketers are grinning with joy. More than 21,000 Daredevils jerseys have been sold in the span of just over a month.

And the good news just refuses to stop coming in. Ardent fans are pouring in to watch their favourite team and players in action. Restaurants, pubs and other joints are turning into mini stadia, while respective stadia are almost always full. All teams are expected to make Rs.11-14 crore just from ticket sales for their matches. For Shah Rukh Khan’s Knight Riders, the amount goes up substantially (as Kolkata’s Eden Gardens has double the capacity of other stadia). Just to give you an idea, Knight Riders raked in Rs.4 crore from ticket sales from its first match in Kolkata on April 20 alone. Industry buzz is that before the season closes, Knight Riders will rake in Rs.25-28 crore from the seven matches his team plays in Kolkata alone.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus

Top Articles on IIPM:-
IIPM makes business education truly global-Education-The Times of ...
The Hindu : Education Plus : Honour for IIPM
IIPM ranked No.1 B-School in India, Management News - By ...
IIPM Ranked No1 B-School in India
Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
IIPM ranked No. 1 B-school in India- Zee Business Survey ...
IIPM ranked No1 B-School in India :: Education, Careers ...
The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
Deccan Herald - IIPM ranked as top B-School in India
India eNews - IIPM Ranked No1 B-School in India
IIPM Delhi - Indian Institute of Planning and Management New Delhi ...
domain-b.com : IIPM ranked ahead of IIMs

Monday, August 04, 2008

Humungous amount of work for many International players

There are many animation studios that are doing humungous amount of work for many International players. Jayakumara, CEO Toonz Animation, (that had created Hanuman), says “There are presently around five-six companies that are doing top class work for Indian as well as International clients.” The wave of outsourcing has been in the air for quite some time now but it is now time for the big names to set up their shop in the Indian market.

Imageworks, which is a visual effects production and character animation arm of Sony Pictures had recently officially launched its new facility in Chennai. And this news is closely followed on the heels by another International media conglomerate – Turner International, announcing their interest in setting up a subsidiary in India. In December 2007, DreamWorks Animation too had formed a strategic alliance with Technicolor which will assist them in developing animation capabilities in India through Paprikaas Animation Studios. “We also saw Rhythm & Hues have set up their units in Mumbai and Hyderabad a few years ago,” discloses Rajiv C,Founder, Director of Greengold Animation Pvt. Ltd., Hyderabad. So is it an opportune time for creators of the animated characters to leverage the ensuing potential?

DQ Entertainment, Hyderabad is Asia’s biggest animation service provider with around 3,800 employees associated with them. Interestingly, the scene could get far brighter five years down the line as there would be a further influx of other international players seeking to set up their subsidiaries in India. Ramakrisha P, MD of the International Academy of Computer Graphics (IACG) a training body in collaboration with JNTU, Hyderabad, which also works on animation projects says, “Just in a span of two years, more international animation production firms will set up their shop in India given the demand for multi media professionals growing unabated”. India should get talent rich as greater expertise could comparatively garner more projects. Sidhartha M. Jain, CEO, iROCK feels that, “All the competition that we are getting is good for the industry as we would be able to get a much better trained staff.”

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Friday, August 01, 2008

‘Slim and Trim’

Another niche in the FMCG category pertains to the fast-expanding fleet of health conscious consumers. From Amul’s ‘Slim and Trim’ milk & curd (and similar variants from Nestle and Mother Dairy), to diet chocolates like Kit-Kat Lite to pro-biotic ice-creams to Diet carbonated drinks to Maggi Atta & Rice noodles to diet cornflakes like Kellogs K series… there are myriad products in this niche. “Niche marketing in food & beverage industry is a very popular phenomenon for marketers abroad and is picking up in India too. We in Mother Dairy, believe such marketing helps to capture the market well, so we will be launching lots of product for a certain class of consumer,” Paul Thachil, CEO, Mother Dairy Food Processing Ltd. told this magazine.

Besides, the inherent market segmentation that goes with FMCG products adds its own ‘niche’ flavour to various products in the sector. You have products like razors, especially for women, like Satin from Gillete. Then there is Fair and Handsome from Emami, which propagates the message that ‘Men and women are different so are should be the products they use’. Besides, there is a race among marketers to catch the kid-consumer with either a Pepsodent kids gel, Pears Junior Soap and various mild kid shampoos. So, from the earlier one shampoo for the entire family, now there are three different niches for the marketer to tap (mother, father and kids).

Another fast growing niche that marketers are eyeing is in the apparels category. The finest examples in this category are of plus size apparels, where stores like Musturd, Pluss, ‘Just Your Size Designers’ (Bangalore), et al are mushrooming in umpteen malls. ‘Even large size women want to look good’ is the sentiment that these marketers are cashing on.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative