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“Best Marketed State? Andhra Pradesh?! What?!” Sceptics would debate over this extensively surveyed and intensely calculated choice. Really, think of Andhra Pradesh, and perhaps the first monument that comes to mind is the Char Minar. Right? Next, think of a city in this state. ‘Hyderabad’ is your top-of-mind recall response, right? Nothing wrong there, but in all probability, you (like most) are not too well aware of the real Andhra! Appropriate thus that you demand ‘reasons’ that hail Andhra as the Best Marketed State as per this exclusive 4Ps B&M and ICMR Survey 2008. So, allow us to take you through a revelation of the secrets behind the Best Marketed State in the country – Andhra.
As you look upon the runway at Rajiv Gandhi International Airport in Shamshabad (22 km due-west of Hyderabad), you’ll appreciate the ‘green’ efforts of the Andhra government (also thanks to the GMR-HIAL combo) to maintain one of the best greenfield airports in the country. ‘You feel fresh about it all’, and that’s the line to describe Andhra. But wait! This state is more than what meets the eye and has more than just mountains (it has none!) and river valleys (it has two - Krishna and Godavari); talk about it - Information technological advancements, Bio-technolgical breakthroughs, Pharma investments and setups, Infrastructural developments, and so on... Andhra has enough to boast about; more than any state in the country. The state is the first in India where an international MRO provider (Lufthansa Technik) is setting up an Indian base (in Shamshabad with initial investments of Rs.100 crore), therefore giving a boost to the state’s connectivity quotient as Arun Agarwal, Research Analyst, Karvy Stock Broking opines, “With the setting-up of this new MRO facility in the new airport, Hyderabad is all poised to become an important hub in the global aviation map...” And there’s more... The airport modernisation and other developments in the aviation sector are only a miniscule fragment in the massive Andhra developmental drive.
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Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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