On the accessibility count, the numbers certainly go to The MobileStore, which currently leads the pack in terms of number of stores. Besides, the Ruias-backed venture has been aggressively chalking out expansion plans. Earlier this month, the chain made a record of sorts by opening as many as 125 stores in just under a month. Says Rajiv Agarwal, CEO & Director, The MobileStore, “We are proud to have set a new industry standard of having launched over 125 stores in India in 30 days. We are bringing the best products and service experience at the disposal of the common people across the country and would like to continue to do this in the future.” Following them closely on the brand visibility and aggressive expansion front is Subhiksha, which recently set up stores in Kolkata for the first time and Khattar adds that, “we would soon be entering many new cities in MP and Kerala.”
Further, from August 2007, RPG Cellucom also
has gone aggressive and has been constantly adding more numbers in its total tally. Biswajit Pandey, Marketing Head, RPG Cellucom revealed to this magazine that the group has been adding 25-30 stores every month since August and plan to take the tally up to 500 stores by March 2009, at an investment of Rs.50 crore every month. Hot Spots too scores well on the number of stores front, although their largest presence is restricted to Delhi (more than 107 stores of their total is in NCR alone). Even mBazaar has massive plans for this year. Firstly, it plans to take the tally of stores to 500 by Dec. 2008 (via the cluster stores format) and would be pumping in almost Rs.300 crore for this count. Also on the cards is a major re-branding strategy wherein by next month, mBazaar would rechristen itself “Mobile Bazaar” and would harp on the value format. Alongside, there are also plans to set up a lifestyle store called ‘Axiom’ for mobile retailing.
Further, from August 2007, RPG Cellucom also
has gone aggressive and has been constantly adding more numbers in its total tally. Biswajit Pandey, Marketing Head, RPG Cellucom revealed to this magazine that the group has been adding 25-30 stores every month since August and plan to take the tally up to 500 stores by March 2009, at an investment of Rs.50 crore every month. Hot Spots too scores well on the number of stores front, although their largest presence is restricted to Delhi (more than 107 stores of their total is in NCR alone). Even mBazaar has massive plans for this year. Firstly, it plans to take the tally of stores to 500 by Dec. 2008 (via the cluster stores format) and would be pumping in almost Rs.300 crore for this count. Also on the cards is a major re-branding strategy wherein by next month, mBazaar would rechristen itself “Mobile Bazaar” and would harp on the value format. Alongside, there are also plans to set up a lifestyle store called ‘Axiom’ for mobile retailing. For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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