Monday, August 04, 2008

Humungous amount of work for many International players

There are many animation studios that are doing humungous amount of work for many International players. Jayakumara, CEO Toonz Animation, (that had created Hanuman), says “There are presently around five-six companies that are doing top class work for Indian as well as International clients.” The wave of outsourcing has been in the air for quite some time now but it is now time for the big names to set up their shop in the Indian market.

Imageworks, which is a visual effects production and character animation arm of Sony Pictures had recently officially launched its new facility in Chennai. And this news is closely followed on the heels by another International media conglomerate – Turner International, announcing their interest in setting up a subsidiary in India. In December 2007, DreamWorks Animation too had formed a strategic alliance with Technicolor which will assist them in developing animation capabilities in India through Paprikaas Animation Studios. “We also saw Rhythm & Hues have set up their units in Mumbai and Hyderabad a few years ago,” discloses Rajiv C,Founder, Director of Greengold Animation Pvt. Ltd., Hyderabad. So is it an opportune time for creators of the animated characters to leverage the ensuing potential?

DQ Entertainment, Hyderabad is Asia’s biggest animation service provider with around 3,800 employees associated with them. Interestingly, the scene could get far brighter five years down the line as there would be a further influx of other international players seeking to set up their subsidiaries in India. Ramakrisha P, MD of the International Academy of Computer Graphics (IACG) a training body in collaboration with JNTU, Hyderabad, which also works on animation projects says, “Just in a span of two years, more international animation production firms will set up their shop in India given the demand for multi media professionals growing unabated”. India should get talent rich as greater expertise could comparatively garner more projects. Sidhartha M. Jain, CEO, iROCK feels that, “All the competition that we are getting is good for the industry as we would be able to get a much better trained staff.”

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Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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