How much further overt could one get?

At the guerilla extreme, Duracell showed two Bunnies racing in its commercial, where the bunny powered by Duracell battery won the race hands down, while the other bunny with a black battery lost the race. The voice-over at the end of the commercial dramatically stated, “While Duracell Alkaline keeps on running, Eveready Super Heavy Duty can’t keep up... With up to three times more power, Duracell always beats Eveready Super Heavy Duty.” How much further overt could one get? This Eveready damning ad ran on Australian TV; and even though Eveready sued Duracell, it was of no use since the court concluded that the ad was not showing anything that was untruthful.

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Gujarat has definitely not been a good experience for insurance companies

Gujarat has definitely not been a good experience for insurance companies as earthquakes, floods and riots have taken a serious toll on general insurance companies during the past few years. And it’s no surprise that companies are preparing in advance so that they do not end up in an undesirable situation.

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Asian Paints adds a splash of colour to the telly, yet again!

The latest campaign from their stable takes the ‘Har Rang Kuch Kehta hai’ plank forward to ‘Har Ghar Kuch Kehta hai’. Abhijit Avasthi, Group Creative Director, Ogilvy & Mather sheds light on the thought process behind the commercial: “The brief was to build upon the ‘Har Rang Kuch Kehta Hai’ campaign, which brings alive the role of colour in home decor. The aim is to tell people how colour fires the imagination.” Of course, crafting a creative for Asian Paints will forever remain a challenge for the creative brains, as “the tone and manner of the message must always remain intact, yet the communication must keep refreshing itself for the audiences each time…” points out Awasthi. More so, when the brand already has a long heritage of great advertising in its kitty.

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Indian transport is undergoing a quite & dramatic transformation

What is common between Lalu Prasad Yadav, Ratan Tata and C. Y. Gopinath? The first one is a hard-core politician busy re-inventing himself as a transformational CEO. The second is busy changing the venerated Tata group into a multinational conglomerate. And the third is a first generation entrepreneur who has created a market that did not exist before. On the face of it, there is not much that is similar between the three. And yet, there is a common thread that links the three together. They are symbols of the relatively quiet and unheralded manner in which the transportation sector in India is undergoing a revolution. While analysts and the media have been singing hosannas to well hyped sectors like information technology (IT) and telecom, people like Yadav, Tata and Gopinath are ensuring that efficient, cost effective and fast transportation is quietly making India Inc. much more competitive than it was even a few years ago.

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Black gold’s fine

“Someone’s gain is someone else’s loss.” The saying came true when long-standing talks between the Chinese and Venezuelan governments finally came to fruition in late August. While China gained access to the huge oil reserves in the Latin American region, the US, till now the largest importer of Venezuelan oil, got a shock.

This is not the first time that China has silently come up with an oil deal with repercussions beyond the immediate. There was a deal with the Saudis and there was a strategic alliance with Iran. These moves have strengthened China’s position in the oil market. China is evidently striking deals in almost every continent and with almost all oil-rich countries of the world. The list even includes African countries like Angola, a continent where none of the western power shave made inroads till now. And the deal with Venezuela adds, as it has 78 billion barrels of oil reserves in a region with the world’s second largest proven oil reserves. In return, Venezuela gets technical support in discovering new oil-rich areas as well as a supporting vote for membership in the UN Security Council. Such a deal is a win-win situation for both sides, craft ed by China.

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Digital information system – a necessity

To intensify its online revenues, New York Times Co. (which publishes The Boston Globe & International Herald Tribune) has bought an online research firm Baseline Studio Systems for $35 million from Hollywood Media Corp. Baseline is a web-based database that also provides research options pertaining to the film & television industry. Subscribers benefit from the service as it offers them above 1.5 million records along with facts, detailed analysis, statistics, news reports, related links and trends existing in the entertainment industry. Baseline is expected to attain revenues of around $6 million this year.

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On the FDI front, Venezuela hasn’t been a major success story till date

On the FDI front, Venezuela hasn’t been a major success story till date. It received only $2.70 billion in FDI in 2005. The major investing country has been US, followed by Canada and France. Accor, Chevron- Texaco and Exxon Mobil are amongst the major multi-nationals to invest in the country. But all said and done, looking at the potential, policy makers still need to work out more effective ways to drag higher foreign investment in Venezuela.

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Douglas Engelbart served the Navy as a radar technician

Born in 1925, in Orgean, Douglas grew up to pursue electrical engineering at the local state university. But on account of World War II, he had to resume his studies only after two years, during which, he served the Navy as a radar technician. Throughout his career, his emphasis was on enhancing the human capacity to approach a complex problem and finding a feasible solution to it. In this constant quest, he developed the basic fundamentals of a computer mouse that would facilitate easy computer interaction. Though the mouse was developed in the early sixties, it was used commercially only in 1980’s with the Apple computers, when it was perfected by Alan Kay at Xerox Parc.


The fact remains that without the contribution of Douglas Engelbart towards the development of the computers, the PC would have perhaps still been operated by a trained scientist rather than become a user friendly tool operated, which now can be operated by even a child.

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“Jet has to retain a moderate domestic share while rapidly expanding on viable international routes...”

In flight advertising (to increase revenues) should be employed and the focus should be expansion of the domestic market and additions of ‘profitable’ international routes. Chris Tarry, Aviation Analyst, Ctiara feels, “Jet has to retain a moderate domestic share while rapidly expanding on viable international routes...” Looking at the profitless volume growth in the domestic market (with passenger numbers estimated to grow by 28% till 2008, the LCCs will control 50% of the market in 2008, according to Globalysis Ltd.), Jet should establish a low-cost subsidiary – a process followed successfully by Qantas and Indian – or it could even engage in mutually benefi cial tie-ups with the LCCs. Merely dismissing LCCs is not a successful strategy. It could be a sure recipe for disaster.

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Belligerent Britannia’s back!

Vinita Bali is all set to have a bigger bite of the pie for Britannia Industries Ltd. and this was palpable when the mercurial CEO announced an investment of Rs.200 crore over the next three years to spruce up its annual production capacity by 33% to 60,000 tonnes at its Uttaranchal manufacturing unit.

Added o n t o that, the company also has its eyes all set on future acquisitions and rural forays. With Rabo India Finance’s forecast of the ready-to-eat food market reaching Rs.486 billion by 2015, much appears to be at stake; and the warning signal is the erosion of Britannia’s market share with the entrance of newer entities.

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