Brand : Bajaj Pulsar

Agency : 0&M
Baseline :Distinctly Ahead

DESCRIPTION: A couple of dudes are caught in a traffic jam in exotic Havana, the capital of Cuba. With some great music playing in the backdrop, they decide to take ‘free bike’ – that is, take any way to get to their destination. What follows are some stunning special effects: Dangerous driving but the Bajaj Pulsar never fails. Finally, the two are forced to bring their machines to a screeching halt – but only to give way to a lady walking her dog across the road.

4Ps Take: So, how do we know that it’s Havana? Because of Che Guevara’s poster that crops up somewhere, when the two undertake on their blistering ride. We may be wrong but this ad is nevertheless quite a cracker from the house of Bajaj. The power idea is to position the brand as a performance bike. Loads of adrenalin flowing and loads of attitude too. The reward to the prospect is the ‘brand sans boundaries’ positioning, Pulsar has arrived in the global arena. The communication talks to youngsters, who crave adventure and high thrills in their lives. But let’s just be a bit careful, shall we?!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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• THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT


• Pseudo-socialism is creeping back into the policy-making process ...


• Guru's Speak on IIPM


• Primary education as a mission under the banner of ‘Bharti Foundation’


• ...yeh Hindustan hamaraa...


• Hyundai & Maruti, set on a pricey path!


• THE GREAT INDIAN DREAM IIPM is Here

Action speaks louder, eh?...

Had that agreement been implemented, there would not have been a North Korean bomb test or the heightened conflict, always verging on the edge of nuclear war. Much as in the case of Iran during the same years, the Bush administration chose confrontation over diplomacy, immediately undermining the accord. It disbanded the international consortium set up to provide the light-water reactor, renewed threats of force and pressured banks to freeze North Korea’s hard-currency accounts. The grounds were that North Korea was using banks for illegal transfers, perhaps for counterfeiting, though the evidence is sketchy at best. The lesson from the cycle of reciprocation and retaliation, talks and threats, is as Sigal observes: Diplomacy can work, if conducted in good faith.

For complete IIPM article click here
Source:- IIPM Editorial, 2006
An IIPM and Management Guru Prof.Arindam Chaudhuri's Initiative

Read more:-

1. My Blog
2. IIPM News
3. IIPM : IIPM Links
4. IIPM: More about IIPM
5. IIPM Alliances - IIPM - by RAVI
6. IIPM PUBLICATION
7. IIPM: The Indian Institute of Planning and Management-------
8. THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT
9. Pseudo-socialism is creeping back into the policy-making process ...
10. Management Guru's Speak on IIPM
11. Primary education as a mission under the banner of ‘Bharti Foundation’
12. ...yeh Hindustan hamaraa...
13. Hyundai & Maruti, set on a pricey path!
14. THE GREAT INDIAN DREAM
15. IIPM is Here

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Amul made for a better choice

Logic, however, favoured Amul, with its size (turnover of $850 million in FY 2006-07) dwarfi ng GBFL (turnover of $78 million in FY 2006-07) and its pan-India network of more than 3,500 distributors edging out GBFL’s 2,000. And considering that Hershey will take on well entrenched global giants like Nestlé & Cadbury head-on, GBFL’s case gets weaker.

Perhaps the very wide product portfolio (including many traditional items), Amul’s management & operational structure & the heavy price for controlling stake in Amul might have tilted the case in favour of GBFL. And with this relatively more subdued entry into India, Hershey will now have to make massive investments in its distribution network and in aggressively ramping up the product portfolio. Amul, of course, could be conveniently forgotten as a case of sour grapes!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Read more:-

· My Blog
· IIPM News
· IIPM : IIPM Links
· IIPM: More about IIPM
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· IIPM PUBLICATION
· IIPM: The Indian Institute of Planning and Management-------

Duck the tax axe

As the financial year draws to a close, one can very well evince an increase on certain categories of funds that qualify for tax deduction under Section 80C. Equity Linked Savings Schemes (ELSS) and Unit Linked Insurance Plans (ULIPs) undoubtedly become the undisputed flavour during these taxing times. “People invest in these funds not out of need, but for tax exemptions...” remarked P. Banerjee of DSP Meryll Lynch to B&E.

Benefits that ELSS and ULIPs offer are definitely alluring. Higher returns, a 30% tax benefi t on the investment amount, zero capital gains tax, tax-free capital appreciation et al, are lucrative offers by all measures. ULIP combines the dual portfolio of investment and insurance into a single entity. ULIPs have received overwhelming response as they relieve the investment and insurance seeker from the hassle of tracking a portfolio of products. ELSS, on the other hand, can be looked at as tax saving options with high equity exposure. They feature funds that have to keep at least 80% of their cash invested in equity at all times. But a stampede towards investing in these funds at the end of the financial year to save taxes dilutes the basic principles of investment. As Amit Saxena, CEO, Planman Financial, voices, “A last minute dash would more oft en than not leave an investor in schemes that match neither his needs nor requirements.” That’s one reason this column comes at the start, and not at the end of this financial year; plan ahead :-)

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Read more:-

· My Blog
· IIPM News
· IIPM : IIPM Links
· IIPM: More about IIPM
· IIPM Alliances - IIPM - by RAVI
· IIPM PUBLICATION