Showing posts with label QUTUB INSTITUTIONAL AREA. Show all posts
Showing posts with label QUTUB INSTITUTIONAL AREA. Show all posts

Friday, February 29, 2008

The Peninsula Bangkok

Making Bangkoka habit of winning awards, and for almost everything under the sun – putting together the Travel + Leisure Award, the Condé Nast Awards, the Gallivanter’s Guide Awards for Excellence, the National Geographic Traveler (China) Gold List only to name a few, the Peninsula Bangkok stands proud as one of the finest hotels in Bangkok.

THE VIEW: Built on the western bank of the scenic Chao Phraya River, the distinct and unique wave-Bangkokshaped design of the hotel offers a window to the picturesque cityscape. An unobstructed view of the glistening river, from every corner of the hotel (including the rooms) adds an inimitable style quotient to scenic Bangkok.

ARCHI TYPE: The 39-storey structure has 370 guest room suites (some of the largest in the city). Apart from facing the river, the ten guest rooms and two one–Bangkokbedroom suites on each of the floors, are replete with state-of the- art amenities and are also decorated to absolute perfection!

BON APPÉTIT: A variety of options are available for dining at the Peninsula Bangkok. From elaborate and scrumptious Cantonese cuisine at Mei Jiang, to the Pacific Rim cuisine in a more contemporary riverview setting at Jesters; the elegant and home styled Thai dining at Teak Pavilions by the river at Thiptara, the Lobby for light meals, the River Cafe & Terrace with open kitchens and the Pool Bar is ideal for unwinding.

AROUND THE CORNER: BangkokStanding tall in the heart of the city, the Peninsula Bangkok is in close proximity to major tourist attractions. The Grand Palace, the Temple of Dawn, the Reclining Buddha, the Golden Buddha, the famous flower market and Chinatown are all not very far away.

FROM UNDER THE CARPET: Know a little about the language and the phonetics… lest you’re left tongue-tied!

IN ESSENCE: The perfect Thai flavour that’ll last a lifetime!
For Complete IIPM Article, Click here

Source:
IIPM Editorial, 2008

An
IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Tuesday, May 29, 2007

Brand : Bajaj Pulsar

Agency : 0&M
Baseline :Distinctly Ahead

DESCRIPTION: A couple of dudes are caught in a traffic jam in exotic Havana, the capital of Cuba. With some great music playing in the backdrop, they decide to take ‘free bike’ – that is, take any way to get to their destination. What follows are some stunning special effects: Dangerous driving but the Bajaj Pulsar never fails. Finally, the two are forced to bring their machines to a screeching halt – but only to give way to a lady walking her dog across the road.

4Ps Take: So, how do we know that it’s Havana? Because of Che Guevara’s poster that crops up somewhere, when the two undertake on their blistering ride. We may be wrong but this ad is nevertheless quite a cracker from the house of Bajaj. The power idea is to position the brand as a performance bike. Loads of adrenalin flowing and loads of attitude too. The reward to the prospect is the ‘brand sans boundaries’ positioning, Pulsar has arrived in the global arena. The communication talks to youngsters, who crave adventure and high thrills in their lives. But let’s just be a bit careful, shall we?!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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Wednesday, May 16, 2007

Action speaks louder, eh?...

Had that agreement been implemented, there would not have been a North Korean bomb test or the heightened conflict, always verging on the edge of nuclear war. Much as in the case of Iran during the same years, the Bush administration chose confrontation over diplomacy, immediately undermining the accord. It disbanded the international consortium set up to provide the light-water reactor, renewed threats of force and pressured banks to freeze North Korea’s hard-currency accounts. The grounds were that North Korea was using banks for illegal transfers, perhaps for counterfeiting, though the evidence is sketchy at best. The lesson from the cycle of reciprocation and retaliation, talks and threats, is as Sigal observes: Diplomacy can work, if conducted in good faith.

For complete IIPM article click here
Source:- IIPM Editorial, 2006
An IIPM and Management Guru Prof.Arindam Chaudhuri's Initiative

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Wednesday, May 09, 2007

Amul made for a better choice

Logic, however, favoured Amul, with its size (turnover of $850 million in FY 2006-07) dwarfi ng GBFL (turnover of $78 million in FY 2006-07) and its pan-India network of more than 3,500 distributors edging out GBFL’s 2,000. And considering that Hershey will take on well entrenched global giants like Nestlé & Cadbury head-on, GBFL’s case gets weaker.

Perhaps the very wide product portfolio (including many traditional items), Amul’s management & operational structure & the heavy price for controlling stake in Amul might have tilted the case in favour of GBFL. And with this relatively more subdued entry into India, Hershey will now have to make massive investments in its distribution network and in aggressively ramping up the product portfolio. Amul, of course, could be conveniently forgotten as a case of sour grapes!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Read more:-

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IIPM News
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IIPM : IIPM Links
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IIPM: More about IIPM
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IIPM Alliances - IIPM - by RAVI
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IIPM PUBLICATION
·
IIPM: The Indian Institute of Planning and Management-------