Back to square one?

IIPM fights meltdown, places 2300 students By Education Mail Bureau

They call it a breather! And why not? Despite the ongoing carnage in the global aviation industry Sir Richard Branson’s Virgin Atlantic has not only been able to end the year on a positive note but it also seems flying high this year without any turbulence (read financial!). All thanks to the fuel hedging and a rise in sales of premium seats the flamboyant airline was able to almost double its pretax profits to £68.4 million for the financial year ending February 28, 2009, from just £34.8 million last year. This definitely puts the privately owned airline aloft of the red-painted crowd, where the number of casualties (read bankruptcies) has reached 30 since the oil price started to soar at the beginning of 2008. But then, critics argue that the falling air traffic and increasing input costs might pull the soaring airline back to the ground. “The current economic downturn is extremely challenging for the airline industry. There will be a particularly pronounced fall in premium class and cargo revenue,” warns Binit Somaia, Regional Director, Center for Asia Pacific Aviation. Thus, with fruit bearers turning futile Virgin is surely to find it tough to maintain its current profitable run.

Ratan Lal Bhagat

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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• Hindustan Times Article - Publisher goes underground
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Bid to start MAXimising your desires...

IIPM Best B-school

Brand: Max New York Life;
Agency: Euro RSCG

Remember the ‘Czechoslovakia’ ad, which has a young couple ecstatic as their child starts speaking? Karo Zyaada Ka Iraada breaks the clutter in insurance advertising. The power idea is to move away from simply meeting your post-retirement needs to maximising your post-retirement life. Playing on the basic human emotion of desiring more than one has, the campaign portrays a similar circle of life, making an instant connect with the target audience. Post this campaign, the premiums received by the insurance player have seen a 100% rise over six months (IRDA). Well, if it’s about maximising your revenues, guess zyada ka irada works!

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

MOHIT D. JAYAL, MD, W+K, DELHI

IIPM Best B-school

1. Vodafone – an excellent example of great client & agency relationship
2. Incredible India – re-branding a nation is no easy task...
3. Coke’s ‘Paanch’ series had great characterisation and gave the competitors a run for their money
4. Fevicol’s campaign helped define a brand new Indian sensibility based on authenticity, not ‘aspiration’

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM
Professor Arindam Chaudhuri’s Profile
Four Phase of IIPM Global Plans
30 professors of international repute to IIPM
IIPM Global B-school
IIPM Alumni Officially on Facebook
IIPM Respected Business School

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

Together we can, and we will... !

IIPM only B-school in India to be Ranked Ahead of The IIMs in so Many Parameters! Regularly!

It was indeed a long wait when in July 2007 Air India and Indian got the government’s nod to operate as a single entity. But then it was worth waiting! The rationale behind the merger was to provide an integrated international and domestic airline that will benefit passengers significantly. And the merged entity has achieved that effectively. Their complementary networks, common ownership and greater efficiencies, all point towards the benefits of a successfully merged entity. Though, the ongoing slowdown seems to have restricted it from scaling new heights at present, but then, savings have definitely come from route rationalisation, common sales & distribution network, et al. Certainly, one cannot ignore the nice and ambitious idea behind the merger despite the poor execution, which as a matter of chance was revealed later.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM
IIPM Best B-school
Why has IIPM always been opposed to B-school rankings?
Four Phase of IIPM Global Plans
30 professors of international repute to IIPM
IIPM Global B-school
IIPM Alumni Officially on Facebook
IIPM Respected Business School

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)