Besides, there is also the element of rising TRPs that SET Max is garnering from the perfectly orchestrated IPL reality show. According to 
Advertising agencies too have struck a gold mine with IPL as all teams are spending multi-millions on creating high decibel campaigns. Rajasthan Royals, Deccan Chargers and Daredevils plans to spend roughly Rs.20 crore this year. And this is when purportedly, the franchises did not have much time to prepare for this cricketing jamboree. In future, the hospitality and aviation sectors are also likely to get roped into the IPL mania as fans get more passionate about their teams and travel to different cities to watch the game. Time for agriculture minister cum BCCI chief, Sharad Pawar to declare cricket as an industry? Well, the game, as they say, has only just begun – both on and off the field!
Advertising agencies too have struck a gold mine with IPL as all teams are spending multi-millions on creating high decibel campaigns. Rajasthan Royals, Deccan Chargers and Daredevils plans to spend roughly Rs.20 crore this year. And this is when purportedly, the franchises did not have much time to prepare for this cricketing jamboree. In future, the hospitality and aviation sectors are also likely to get roped into the IPL mania as fans get more passionate about their teams and travel to different cities to watch the game. Time for agriculture minister cum BCCI chief, Sharad Pawar to declare cricket as an industry? Well, the game, as they say, has only just begun – both on and off the field! 