In fact, the balls category is topping the sales charts for SG, followed by bats, gloves and pads. But hey, SG is not the only 
one who has hit riches in town. Other majors like Reebok, BDM and SS are also busy raking in the money. Similar to the craze seen with the English Premier League (EPL) and UEFA fans, Indian fans are also basking in their new found craze by draping themselves in team jerseys and accessories to show support and solidarity with their respective teams. Global sports good major Adidas is the merchandise partner for Delhi Daredevils, while Reebok is doing a similar tango with Kolkata Knight Riders, with the maximum craze for replica jerseys being witnessed in the city of joy. “Demand is growing with every passing day. So far, almost all stores in Kolkata have sold more than 300 replica jerseys and in some cases the sales figures have crossed the 600 mark,” says a Reebok spokesperson. Affirms Vijay Dugar, a Reebok store owner in South City Mall, Kolkata, “The stock sells on the same day it arrives.” In Delhi too, Adidas marketers are grinning with joy. More than 21,000 Daredevils jerseys have been sold in the span of just over a month.
And the good news just refuses to stop coming in. Ardent fans are pouring in to watch their favourite team and players in action. Restaurants, pubs and other joints are turning into mini stadia, while respective stadia are almost always full. All teams are expected to make Rs.11-14 crore just from ticket sales for their matches. For Shah Rukh Khan’s Knight Riders, the amount goes up substantially (as Kolkata’s Eden Gardens has double the capacity of other stadia). Just to give you an idea, Knight Riders raked in Rs.4 crore from ticket sales from its first match in Kolkata on April 20 alone. Industry buzz is that before the season closes, Knight Riders will rake in Rs.25-28 crore from the seven matches his team plays in Kolkata alone.
one who has hit riches in town. Other majors like Reebok, BDM and SS are also busy raking in the money. Similar to the craze seen with the English Premier League (EPL) and UEFA fans, Indian fans are also basking in their new found craze by draping themselves in team jerseys and accessories to show support and solidarity with their respective teams. Global sports good major Adidas is the merchandise partner for Delhi Daredevils, while Reebok is doing a similar tango with Kolkata Knight Riders, with the maximum craze for replica jerseys being witnessed in the city of joy. “Demand is growing with every passing day. So far, almost all stores in Kolkata have sold more than 300 replica jerseys and in some cases the sales figures have crossed the 600 mark,” says a Reebok spokesperson. Affirms Vijay Dugar, a Reebok store owner in South City Mall, Kolkata, “The stock sells on the same day it arrives.” In Delhi too, Adidas marketers are grinning with joy. More than 21,000 Daredevils jerseys have been sold in the span of just over a month.And the good news just refuses to stop coming in. Ardent fans are pouring in to watch their favourite team and players in action. Restaurants, pubs and other joints are turning into mini stadia, while respective stadia are almost always full. All teams are expected to make Rs.11-14 crore just from ticket sales for their matches. For Shah Rukh Khan’s Knight Riders, the amount goes up substantially (as Kolkata’s Eden Gardens has double the capacity of other stadia). Just to give you an idea, Knight Riders raked in Rs.4 crore from ticket sales from its first match in Kolkata on April 20 alone. Industry buzz is that before the season closes, Knight Riders will rake in Rs.25-28 crore from the seven matches his team plays in Kolkata alone.
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