The manner in which Google has been personalising the search engine space, with its local content in local languages (not to forget ‘My Google’), has truly revolutionised the world wide web
Search engine Google has redefined the word
personalisation by giving freedom to computer friendly masses. The product allows people to search anything and everything on the Internet, in almost any corner of the world, personalising computing more than even the PC did! After establishing itself as a preferred search engine on the Internet, Google evolved its brand strategy further, by offering ‘My Google’ services to its target audience. Personalising the Google homepage by the name of iGoogle was another master stroke. As a portfolio extension exercise, the company has also acquired cutting edge innovative web based products like Orkut and the Gmail, which can be personalised by users on need basis! Oh! And did we forget to add their masterstroke in India: offering their search in local languages, including Hindi, Bengali, Telugu, Marathi and Tamil!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
Read these article :-
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global
The Indian Institute of Planning and Management (IIPM)
IIPM Campus
Search engine Google has redefined the word
personalisation by giving freedom to computer friendly masses. The product allows people to search anything and everything on the Internet, in almost any corner of the world, personalising computing more than even the PC did! After establishing itself as a preferred search engine on the Internet, Google evolved its brand strategy further, by offering ‘My Google’ services to its target audience. Personalising the Google homepage by the name of iGoogle was another master stroke. As a portfolio extension exercise, the company has also acquired cutting edge innovative web based products like Orkut and the Gmail, which can be personalised by users on need basis! Oh! And did we forget to add their masterstroke in India: offering their search in local languages, including Hindi, Bengali, Telugu, Marathi and Tamil!For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
Read these article :-
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global
The Indian Institute of Planning and Management (IIPM)
IIPM Campus
