Ranked at No. 5 last year, Microsoft has slipped more than a few notches...
Easily one of the most popular brands of all times, Microsoft dominates the global software market. Right from its Operating System, to it’s software suite, to SQL servers, to developer tools (MSDN), to Business Solutions, its MSN network, Windows- powered mobile phones, the Microsoft Zune
MP3 player, to the popular gaming console ‘Xbox 360’… phew!
In India, over the last year, Microsoft has undertaken numerous business activities, the most widely publicised of which were the launches of Widows Vista, Office 2007 software suite and that of the Xbox 360 console. Other prominent offers included Microsoft’s Windows Mobile 5.0 platform for all Airtel users and the launch of the Windows XP Media Centre PCs. All of which clearly served to enhance the brand presence and recall in the Indian market. Then there are also its various CSR initiatives viz. imparting IT skills in villages and promoting technology access for impoverished students, which are boosting Microsoft’s image in their own way. Says Ravi Venkatesan, Chairman, Microsoft India, “We want to see technology help each individual in unlocking his/her true potential.” Clearly, Microsoft has made all the right moves in India. But with Google and Yahoo hitting on the innovation key, Microsoft has slipped in our rankings.
Easily one of the most popular brands of all times, Microsoft dominates the global software market. Right from its Operating System, to it’s software suite, to SQL servers, to developer tools (MSDN), to Business Solutions, its MSN network, Windows- powered mobile phones, the Microsoft Zune
MP3 player, to the popular gaming console ‘Xbox 360’… phew!In India, over the last year, Microsoft has undertaken numerous business activities, the most widely publicised of which were the launches of Widows Vista, Office 2007 software suite and that of the Xbox 360 console. Other prominent offers included Microsoft’s Windows Mobile 5.0 platform for all Airtel users and the launch of the Windows XP Media Centre PCs. All of which clearly served to enhance the brand presence and recall in the Indian market. Then there are also its various CSR initiatives viz. imparting IT skills in villages and promoting technology access for impoverished students, which are boosting Microsoft’s image in their own way. Says Ravi Venkatesan, Chairman, Microsoft India, “We want to see technology help each individual in unlocking his/her true potential.” Clearly, Microsoft has made all the right moves in India. But with Google and Yahoo hitting on the innovation key, Microsoft has slipped in our rankings.
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Source:- IIPM Editorial, 2008
An IIPM and Management Guru Prof.Arindam Chaudhuri's Initiative
