Tirupur, the textile hub of southern India, has crossed Rs.110 billion in earnings from textile exports, according to Tirupur Exporters Association (TEA). But there’s a price for this too! 
And in this case, the price is something too much to bear. Here it is – the death of river Noyyal, a tributary of the Cauvery. The city which is located upstream, had used water from Noyyal for years for its dyeing industries. It is a known fact that bleaching and dyeing processes are water consuming and highly polluting. It has been calculated that Tirupur has more than 700 dyeing units. All the effluents with salinity and heavy metals from these units find its way into the river Noyyal, shockingly untreated! The water with effluents gets stagnated in a irrigation dam downstream at a place called Orathapalayam. And the consequences have been quite far reaching. Land upto three kilometers on either side of the dam at Orathapalayam have been affected and adding to it the groundwater has also been seriously polluted. All of it has meant death to agriculture in that region and has made way for devastating and debilitating diseases. The water at the dam was blocked for a long 10 years & the silence was finally broken on August 22, 2005 when the Orathapalayam dam (which was filled with polluted water to the brim), was opened and the polluted water ran through Noyyal downstream and the water flushed into the Cauvery. The end result was that the toxic sludge settled on Cauvery’s river bed. “It is estimated that 30,000 acre cultivable land was affected by pollution and has became uncultivable. From Tirupur until it joins Cauvery near Karur... it runs through 57 long kilometres... And all along one can only witness the devastation!” laments a local journalist.
And in this case, the price is something too much to bear. Here it is – the death of river Noyyal, a tributary of the Cauvery. The city which is located upstream, had used water from Noyyal for years for its dyeing industries. It is a known fact that bleaching and dyeing processes are water consuming and highly polluting. It has been calculated that Tirupur has more than 700 dyeing units. All the effluents with salinity and heavy metals from these units find its way into the river Noyyal, shockingly untreated! The water with effluents gets stagnated in a irrigation dam downstream at a place called Orathapalayam. And the consequences have been quite far reaching. Land upto three kilometers on either side of the dam at Orathapalayam have been affected and adding to it the groundwater has also been seriously polluted. All of it has meant death to agriculture in that region and has made way for devastating and debilitating diseases. The water at the dam was blocked for a long 10 years & the silence was finally broken on August 22, 2005 when the Orathapalayam dam (which was filled with polluted water to the brim), was opened and the polluted water ran through Noyyal downstream and the water flushed into the Cauvery. The end result was that the toxic sludge settled on Cauvery’s river bed. “It is estimated that 30,000 acre cultivable land was affected by pollution and has became uncultivable. From Tirupur until it joins Cauvery near Karur... it runs through 57 long kilometres... And all along one can only witness the devastation!” laments a local journalist.Source: IIPM Editorial, 2007
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Strategic Alliance / Consulting / Intellectual Tic-up Partners Arindam chaudhuri GIDF Planman Consulting Business & Economy 4Ps Business & Marketing The Sunday Indian The Daily Indian Kkoooljobs.com
