IIPM

Wednesday, July 11, 2007

Deutsche Bank is continuously expanding its presence in key emerging markets globally

Boasting deposits and investments in

India to the tune of Rs.43.8 billion and Rs.32.61 billion respectively, Deutsche Bank’s comprehensive range of retail banking services provides an excellent banking experience to consumers. Here are some of them – special credit cards with enhanced customization and convenience, and sophisticated advisory services that empower customers to realise a 360 degree optimization of their finances, have been some of the key differentiators for this bank in the Indian retail banking arena. The recent decision to raise interest rates on fixed deposits by 50- 165 basis points will certainly have a healthy impact on their balance sheet in the near future. Going by their tagline, Deutche Bank’s ‘passion to perform’ is at an all-time high for now!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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Thursday, June 21, 2007

The ad leaves a sour taste

While the sky wars have become the talk of the town, the Big Bazaar campaign has not gone down too well with many sections. “People go to Big Bazaar looking for bargains and not for style, which they get in Westside, Shopper’s Stop and oth- ers. Pepsi and Coca-Cola snapping at each other makes sense but not this one. The ad leaves a sour taste,” says ad guru Prahlad Kakkar.

Ironical as it may sound, Big Bazaar recently raised objections to an ad by Subhiksha, where the discount store has hinted at Big Bazaar strategy of offering different prices on different weekdays. Ah! Divine justice?

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Read more:-

Tuesday, June 12, 2007

A kiss can evoke fond sentiments

What is worse is that now many sinister

corporate lobbies masquerading as activists are misusing PILs to settle scores or fix and harass opponents & rivals. Some Supreme Court judges have gone to the extent of calling them PILs. In some instances, higher courts have even imposed penalties on frivolous or ‘motivated’ litigants.

The PIL was and is meant to allow courts to correct grave miscarriages of justice and provide a window of hope to poor and helpless Indians, who did not have the resources to crack the labyrinthine maze of the Indian legal system. That noble cause now stands perverted, thanks to busy bodies, corporate lobbies and a handful of judges. Shall we continue to hear anguished wails from senior judges or will something specific be done to stop the misuse of PILs?

For complete IIPM article click here

Source:- IIPM Editorial, 2006

An IIPM and Management Guru Prof.Arindam Chaudhuri's Initiative

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Tuesday, May 29, 2007

Brand : Bajaj Pulsar

Agency : 0&M
Baseline :Distinctly Ahead

DESCRIPTION: A couple of dudes are caught in a traffic jam in exotic Havana, the capital of Cuba. With some great music playing in the

backdrop, they decide to take ‘free bike’ – that is, take any way to get to their destination. What follows are some stunning special effects: Dangerous driving but the Bajaj Pulsar never fails. Finally, the two are forced to bring their machines to a screeching halt – but only to give way to a lady walking her dog across the road.

4Ps Take: So, how do we know that it’s Havana? Because of Che Guevara’s poster that crops up somewhere, when the two undertake on their blistering ride. We may be wrong but this ad is nevertheless quite a cracker from the house of Bajaj. The power idea is to position the brand as a performance bike. Loads of adrenalin flowing and loads of attitude too. The reward to the prospect is the ‘brand sans boundaries’ positioning, Pulsar has arrived in the global arena. The communication talks to youngsters, who crave adventure and high thrills in their lives. But let’s just be a bit careful, shall we?!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Read more:-