Mastered and perfected…

I figure it this way: The first time a customer chooses your brand, you have stepped into a friendly affiliation with that customer, and how a customer decides and continues to value that relationship will determine how much value the company further derives from the association. Louis Vuitton, Cartier, Mercedes, Lexus, Google, Microsoft, Nokia, Wal-Mart, Gillette, China Mobile; name any brand worth its name: that’s precisely the practice that each of them have learnt, mastered and perfected…

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Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Deutsche Bank is continuously expanding its presence in key emerging markets globally

Boasting deposits and investments in India to the tune of Rs.43.8 billion and Rs.32.61 billion respectively, Deutsche Bank’s comprehensive range of retail banking services provides an excellent banking experience to consumers. Here are some of them – special credit cards with enhanced customization and convenience, and sophisticated advisory services that empower customers to realise a 360 degree optimization of their finances, have been some of the key differentiators for this bank in the Indian retail banking arena. The recent decision to raise interest rates on fixed deposits by 50- 165 basis points will certainly have a healthy impact on their balance sheet in the near future. Going by their tagline, Deutche Bank’s ‘passion to perform’ is at an all-time high for now!

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Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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