I figure it th
is way: The first time a customer chooses your brand, you have stepped into a friendly affiliation with that customer, and how a customer decides and continues to value that relationship will determine how much value the company further derives from the association. Louis Vuitton, Cartier, Mercedes, Lexus, Google, Microsoft, Nokia, Wal-Mart, Gillette, China Mobile; name any brand worth its name: that’s precisely the practice that each of them have learnt, mastered and perfected…
is way: The first time a customer chooses your brand, you have stepped into a friendly affiliation with that customer, and how a customer decides and continues to value that relationship will determine how much value the company further derives from the association. Louis Vuitton, Cartier, Mercedes, Lexus, Google, Microsoft, Nokia, Wal-Mart, Gillette, China Mobile; name any brand worth its name: that’s precisely the practice that each of them have learnt, mastered and perfected…For Complete IIPM Article, Click on IIPM Article
Source: IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Source: IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
