While the sky wars have become the talk of the town, the Big Bazaar campaign has not gone down too well with many sections. “People go to Big Bazaar looking for bargains and not for style, which they get in Westside, Shopper’s Stop and oth- ers. Pepsi and Coca-Cola snapping at each other makes sense but not this one. The ad leaves a sour taste,” says ad guru Prahlad Kakkar.
Ironical as it may sound, Big Bazaar recently raised objections to an ad by Subhiksha, where the discount store has hinted at Big Bazaar strategy of offering different prices on different weekdays. Ah! Divine justice?
Ironical as it may sound, Big Bazaar recently raised objections to an ad by Subhiksha, where the discount store has hinted at Big Bazaar strategy of offering different prices on different weekdays. Ah! Divine justice?
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Source : IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
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