MICROSOFT

Ranked at No. 5 last year, Microsoft has slipped more than a few notches...

Easily one of the most popular brands of all times, Microsoft dominates the global software market. Right from its Operating System, to it’s software suite, to SQL servers, to developer tools (MSDN), to Business Solutions, its MSN network, Windows- powered mobile phones, the Microsoft Zune MP3 player, to the popular gaming console ‘Xbox 360’… phew!

In India, over the last year, Microsoft has undertaken numerous business activities, the most widely publicised of which were the launches of Widows Vista, Office 2007 software suite and that of the Xbox 360 console. Other prominent offers included Microsoft’s Windows Mobile 5.0 platform for all Airtel users and the launch of the Windows XP Media Centre PCs. All of which clearly served to enhance the brand presence and recall in the Indian market. Then there are also its various CSR initiatives viz. imparting IT skills in villages and promoting technology access for impoverished students, which are boosting Microsoft’s image in their own way. Says Ravi Venkatesan, Chairman, Microsoft India, “We want to see technology help each individual in unlocking his/her true potential.” Clearly, Microsoft has made all the right moves in India. But with Google and Yahoo hitting on the innovation key, Microsoft has slipped in our rankings.

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Source:- IIPM Editorial, 2008
An IIPM and Management Guru Prof.Arindam Chaudhuri's Initiative

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The Sunday Indian

The IAF has finally got a nod from the MoD to replace its obsolete fleet of combat aircraft

The MIG 21 procurement programme, which began in the 1960s, continued to the late 1980s (a vast majority was produced under licence by HAL), adding almost 1000 flying machines in the arsenal of the IAF. The situation began to change, when the ‘revolution in military affairs’ (RMA) was triggered by stupendous strides made by information and communication technologies. “Quality began to replace quantity as the concepts shift - ed from ‘platform centric’ to ‘network centric’ warfare. The Indian defence establishment was concerned with the poor quality of the avionics of the Soviet-era machines and the acquisition of F-16s by Pakistan (1983) made the defence establishment think afresh,” said Group Captain (Retd) Sukumaran, while talking to B&E. Although some inductions were made in the form of MiG 29s from Russia and Mirage 2000 from France, the numbers were too small to make any substantial difference. The purchase of Su-30 MKI was the only comprehensive acquisition since 1988. Furthermore, inordinate delays in procurement process coupled with political & economic hassles (during the Prime Ministership of Narasimha Rao in the early 1990s) prevented the IAF from upgrading its fleet. The old & obsolete MiG 21s (125 MiG 21s have been upgraded to Bison standard as a stop gap arrangement) still continue to be the mainstay of Indian air power, bearing testimony that the recent acquisition proposal announced by the Defence Minister is too little and too late.

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Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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Make a smart choice

Being smart isn’t that easy and so it was for the smart phone. Initially being mistaken for fancy looking cell-phone when it was introduced a decade back, it appears that its true identity revealed, has created a wide consumer base to match its genius like capabilities. To use this marvel merely for texting or calling your loved ones would be simply blasphemous! More of a computer with cell phone abilities & not vice versa, the ‘smart’ title is justified by their capabilities for data processing, e-mailing, organising & in some cases wireless connectivity features. Smart phones have become an integral part of our lifestyles.

According to Gartner analyst Todd Kort, “Global PDA shipments exceeded 5.1 million, up 39.7% compared with 1Q06. 71% of all units shipped had integrated cellular capabilities.”

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Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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..are prominently bright

CIA reports reveal that, Poland had received $100 billion FDI (foreign direct investment) and inflow of FDI has exceeded over $10 billion in 2006 alone. The country is now known as ‘Flying Eagle of Europe’ due to its sustained remarkable economic performance. Poland boasts of 99.8% literacy rate. Rapid growth of privatisation has generated a whopping 300,000 jobs last year. Exports for the year 2007 are estimated to cross 100 billion euros!

With increase in entrepreneurial energies & private sector’s role in the economy, the magnitude & momentum of growth will only head North Pole!

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Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

IIPM, Business College Ranking India BBA Institute India, IIPM IIPM - Nikhil Khade Online Welcome to 4Ps Business and Marketing The IIPM Think Tank IIPM New Delhi India Professor Arindam Chaudhuri, Renowned Management Guru & Economist IIPM Info Planning and Entrepreneurship Programme, IIPM New Delhi, India Business And Economy IIPM Placements New Delhi, India IIPM Business Management Institute India

Bharti reveals made for each other plans

Seems that telecom operators in the country have started to feel the heat. Soon after Vodafone Essar anounced its plans to launch a series of ultra low-cost handsets bundled with connections, Bharti Airtel had no choice but to follow suit. The No.1 tele-service provider in the country will, from now on, package handsets along with mobile connections at ‘subsidised’ rates. While other players have in the past indulged in bundling offers with handset makers, for Airtel, this will mark the first time at such a deal. And it’s no speculation.

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Source: IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

IIPM, Business College Ranking India BBA Institute India, IIPM IIPM - Nikhil Khade Online Welcome to 4Ps Business and Marketing The IIPM Think Tank IIPM New Delhi India Professor Arindam Chaudhuri, Renowned Management Guru & Economist IIPM Info Planning and Entrepreneurship Programme, IIPM New Delhi, India Business And Economy IIPM Placements New Delhi, India IIPM Business Management Institute India