The buzz in the liquor circles is that Budweiser – 
better known as Bud in pubs and bars all over the world – is all set to give India a high! The brand, a pale lager owned by the US-based Anheuser-Busch (which is the world’s largest brewer) is going about its business of setting shop in the country. It has already dispatched stocks to Hyderabad; Mumbai is the next stop – the city will receive bottles of Bud in July. Goa and Karnataka are next in the pipeline. Anheuser-Busch domestic partner Crown Beer Pvt. Ltd., reportedly, has even planned out the pricing: an average national price of Rs.68 for the 650 ml bottle and Rs.38 for the pint bottle (the rates may vary from state to state, of course, depending on duties and taxes). Shall we raise a toast to Bud then?
For Complete IIPM Article, Click here
Source: IIPM Editorial, 2008
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
better known as Bud in pubs and bars all over the world – is all set to give India a high! The brand, a pale lager owned by the US-based Anheuser-Busch (which is the world’s largest brewer) is going about its business of setting shop in the country. It has already dispatched stocks to Hyderabad; Mumbai is the next stop – the city will receive bottles of Bud in July. Goa and Karnataka are next in the pipeline. Anheuser-Busch domestic partner Crown Beer Pvt. Ltd., reportedly, has even planned out the pricing: an average national price of Rs.68 for the 650 ml bottle and Rs.38 for the pint bottle (the rates may vary from state to state, of course, depending on duties and taxes). Shall we raise a toast to Bud then?For Complete IIPM Article, Click here
Source: IIPM Editorial, 2008
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
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