Tuesday, September 12, 2006

Digital information system – a necessity

To intensify its online revenues, New York Times Co. (which publishes The Boston Globe & International Herald Tribune) has bought an online research firm Baseline Studio Systems for $35 million from Hollywood Media Corp. Baseline is a web-based database that also provides research options pertaining to the film & television industry. Subscribers benefit from the service as it offers them above 1.5 million records along with facts, detailed analysis, statistics, news reports, related links and trends existing in the entertainment industry. Baseline is expected to attain revenues of around $6 million this year.

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Source:- IIPM Editorial

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