Vinita Bali is all set to have a bigger bite of the pie for Britannia Industries Ltd. and this was palpable when the mercurial CEO announced an investment of Rs.200 crore over the next three years to spruce up its annual production capacity by 33% to 60,000 tonnes at its Uttaranchal manufacturing unit.
Added o n t o that, the company also has its eyes all set on future acquisitions and rural forays. With Rabo India Finance’s forecast of the ready-to-eat food market reaching Rs.486 billion by 2015, much appears to be at stake; and the warning signal is the erosion of Britannia’s market share with the entrance of newer entities.
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Source:- IIPM Editorial
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