Thursday, July 31, 2008

This Yatra was truly worth it

A Private Equity funding does not only benefit start-ups monetarily. It’s all about a partnership with experienced people who will hand-hold you through the myriad teething troubles of managing and eventually making your company succeed.


Set up in 2006 with the objective of providing able solutions to the needs of myriad travellers, this one can’t stop telling people that Yatra.com is a smarter way to travel. However, not many are aware that the portal became possible only through the funding of various venture capital firms. The VCs that have parked their funds in Yatra.com are Norwest Venture Partners (NVP), Reliance Capital and the Television 18 group who came in the initial part of the business and remain a part of the company till date. Dhruv Shringi, Co-founder and CEO, Yatra.com, elaborates on the journey of the online company.

What factors enabled you to convince the VCs to give you funding?

We approached the VC firms initially and, I think, there were a few things that we had got right, which are attributes that VC’s look for. We had a clear idea of what we wanted to do and the right team, with the capability to execute that idea. We were also aware about the competitive environment that the idea would develop in. For us the strongest point was team, we had people who had worked on this kind of business before and hence had the relevant experience to execute the entire plan well. These things worked in our favour.

How has the funding helped you grow?

I think these funds have helped us in multiple ways. As it was really the starting of the journey as far as Yatra is concerned so firstly, the funds helped us in getting together the right kind of team, as also in terms of formulating strategy and making an introduction with key people within the industry. Apart from the monetary aspects, this relationship also got many eminent people on the board of Yatra.com. Some of our investors are reputed people, involved in running companies. They brought with them a lot of experience. In case of start-ups, there are many problems that you encounter from time to time and it’s always good to have experience on your side. We had people like Haresh Chawla, CEO of TV18 who has taken TV18 from a small company to being a media conglomerate today. Likewise, Pramod Haque has invested in about 100 companies in various parts of the world. These guys, with their immense management experience, helped us to put forward our best foot.

How do see the relationship with the three key investors 2-3 years down the line?

The relationship that we share has evolved a lot. I see it more as a partnership. There is a lot of trust and respect involved. We help each other, we respect each other, we value each other and we also trust each others judgments.

Your advice to entrepreneurs who seek funding from Venture Capitalists?

My advice to anyone seeking funds is to not get blinded by valuations.Judge the quality of the investor. A little difference between valuations cannot determine success or failure. But having the backing of a right investors can.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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The Indian Institute of Planning and Management (IIPM)
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Wednesday, July 30, 2008

Investee: GMR Infrastructure

Investor: Eton Park Capital, SBI, UBS, et al

Investment Value: $1,000 mn


As per G. M. Rao, Group Chairman, GMR Group, “The positive response to the Issue reflects the confidence that global investors have in the Company and its integrated business model. As a result of this, they have decided to invest in the company through the QIP route in large volumes.” Madhu Terdal, CFO of GMR Infrastructure asserts that “the funds will be used for the construction of GMR Istanbul’s airport in Turkey as well as buyouts in the international power and airport markets.”

In a deal worth $1 billion, qualified institutional players like Citigroup, Capital International, SBI, Kotak Mahindra, Credit Agricole, UBS et al, bought a 9% stake in GMR Infrastructure Limited (GIL), the flagship company of GMR Group. GIL plans to spend about Rs.800 crores in its various projects, which include the Istanbul Airport and a Special Economic Zone in Tamil Nadu. The fund raising exercise by the company was an effort in complimenting its future expansion plans, which will see the company moving into newer pastures like SEZs, Export Promotion Parks etc.. Already in GMR’s kitty are projects like Delhi Airport modernisation and the Hyderabad Airport construction, both in the final stages of completion. The company also has plans of setting up overseas offices and to tap the opportunities available in markets like Europe. The group is also planning to get into airport projects in Africa.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Tuesday, July 22, 2008

Personalisation

The manner in which Google has been personalising the search engine space, with its local content in local languages (not to forget ‘My Google’), has truly revolutionised the world wide web

Search engine Google has redefined the word 4pspersonalisation by giving freedom to computer friendly masses. The product allows people to search anything and everything on the Internet, in almost any corner of the world, personalising computing more than even the PC did! After establishing itself as a preferred search engine on the Internet, Google evolved its brand strategy further, by offering ‘My Google’ services to its target audience. Personalising the Google homepage by the name of iGoogle was another master stroke. As a portfolio extension exercise, the company has also acquired cutting edge innovative web based products like Orkut and the Gmail, which can be personalised by users on need basis! Oh! And did we forget to add their masterstroke in India: offering their search in local languages, including Hindi, Bengali, Telugu, Marathi and Tamil!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
B-schooled in India, Placed Abroad (Print Version)

IIPM in Financial times (Print Version)

IIPM makes business education truly global

The Indian Institute of Planning and Management (IIPM)

IIPM Campus

Monday, July 21, 2008

Toofan(i) caravan


When IIPM comes to education, never compromise

Girl power to storm the rural ‘ad-man-world’


The amount of opportunities in the vast virgin lands of the Indian hinterlands have tempted many big-ticket organisations like ITC, HUL, Bharti et al to set up shop there. However, the marketing & advertising fraternity, which takes great pride in helping these companies in making inroads into this unexplored marketplace, has itself stayed away from venturing into rural India. But here’s an agency that has changed the rules of the game.

RC&M,which began its journey in 1990, is today a specialist in planning experiential marketing campaigns for these rural markets.

RC&M (previously Rural Communication & Marketing), is the brainchild of Rajesh Monga, who after spending time in the advertising industry decided to start an agency that would cater to rural marketing. Soon RC&M roped in a host of agri clients like Eicher Motors, Parle et al. Four years later RC&M decided to move up the value chain by entering markets in semi-urban areas & even metros. With the passage of time, other verticals – event management, separate company for LEDs – were added to RC&M. Rajesh moved on to take charge of these sister companies, while the baton of RC&M was passed on to his wife, Priya Monga.

“RC&M basically seeks to provide experiential marketing solution to a brand,” an effervescent Priya told 4Ps B&M, adding that under the banner of experiential marketing, the major task is to take brands to the doorsteps of consumers. So unlike mass media, RC&M is more into one-to-one communication. Priya opines, “For such marketing one needs to be clear about where to do and how to do. The target group needs to be spot on as we cater to refined audiences. It’s all about the right venue, the right timing and conveying the right kind of message. In short, experiential marketing is very strategic and driven by results.”

Then again, within the broad banner of experiential marketing, a host of services can be offered and RC&M especially specialises in exhibitions, road shows, putting up banners, customer contacts & kiosks. Events and launches are taken care of by one of its sister concerns. With such 3600 offerings, clients from different sectors have been flocking to RC&M. The agency’s ever expanding portfolio includes clients like M&M, TVS, Castrol, Bharat Shell, Colgate, Parle, Marico, HUL, Airtel & Nokia. Their Toofan campaign for M&M and GM’s Caravan have even received awards at various forums.


With success stories like these to narrate, one cannot help but ask about the core competency of the agency. Priya is prompt to reply that “We have the concepts to deliver the right solutions for the concerns which are shared by the client.” She believes that honesty in the business in terms of deliverables is also essential. “One may commit anything to the clients, but one must be able to deliver them as well,” she avers.

Those are the dreams and determination that help in making an agency big and RC&M is no different. Adds Priya, “I try that in a year I can take up three such projects that would help make a dent in the industry.”

Hear, hear! With an ambition like that, small surprise that RC&M’s already going places!

Edit bureau: Surbhi Chawla

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

Read these article :-
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global
The Indian Institute of Planning and Management (IIPM)
IIPM Campus

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