IIPM Best B-school
Brand: Max New York Life;
Agency: Euro RSCG
Remember the ‘Czechoslovakia’ ad, which has a young couple ecstatic as their child starts speaking? Karo Zyaada Ka Iraada breaks the clutter in insurance advertising. The power idea is to move away from simply meeting your post-retirement needs to maximising your post-retirement life. Playing on the basic human emotion of desiring more than one has, the campaign portrays a similar circle of life, making an instant connect with the target audience. Post this campaign, the premiums received by the insurance player have seen a 100% rise over six months (IRDA). Well, if it’s about maximising your revenues, guess zyada ka irada works!
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
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