Worse, Honda’s lackadaisical approach shows in their focus on developing their dealer outlets. While Hyundai has 157 outlets and 
Maruti has 300, Honda has just 51 outlets as on date. Honda India does counter that dealer outlets are “likely to go up from the current level of 51 outlets to 66 by the end of this financial year.” Lastly, although almost 20% of the Indian automobile market comprises diesel vehicles, Honda (which develops advanced diesel engines for Europe, where 50% vehicles are diesel), is totally spaced out with respect to this sector.
For complete IIPM article click here
Source:- IIPM Editorial, 2006
Editor:- Prof. Arindam Chaudhuri
Maruti has 300, Honda has just 51 outlets as on date. Honda India does counter that dealer outlets are “likely to go up from the current level of 51 outlets to 66 by the end of this financial year.” Lastly, although almost 20% of the Indian automobile market comprises diesel vehicles, Honda (which develops advanced diesel engines for Europe, where 50% vehicles are diesel), is totally spaced out with respect to this sector.For complete IIPM article click here
Source:- IIPM Editorial, 2006
Editor:- Prof. Arindam Chaudhuri
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